Gravity
Well
Studio
Social

PROJECT: Internal / Social Strategy & Content
ROLE: Associate Art Director, Photographer, Video, Design

The Problem

Gravity Well’s social presence didn’t reflect the level of production craft happening on set. Without a clear identity or art direction, the feed felt scattered and undersold the studio’s true capabilities.

The Solution

As Creative Director, I rebuilt the social presence into a production-first system that functioned as a living portfolio. Content was organized around Work, Culture, and Original, with Work leading the grid and BTS living in Stories and highlights. Each project was broken into modular content categories that extended the life of the work through strong art direction, smart reuse, and consistent crew crediting.

The Results

Engagement increased immediately, with views rising nearly 200% and organic reach reaching record highs. More importantly, the feed now accurately reflects Gravity Well’s production capabilities and positions the studio as a partner rooted in craft, collaboration, and heart.

Optimizing the work

SHOWCASE: Disney Hits, Magic Happens Here

See how one Disney Hits spot went from one to five posts. Led by the hero work and carried through favorite frames, behind the scenes, script-to-screen, and culturally relevant repurposing, all anchored by a clear production voice and thoughtful crediting.

Click each image to view the original post on GW’s Instagram.

Category 1: The Work

Category 2: Favorite Frames

Category 3: Behind-The-Scenes

Category 4: Cultural/Calendar Repurposing

Category 5: Script to Screen

For Magic Happens Here BTS, this content hit all the categories in one by hitting the mark on the work, the culture and serving as original content. The BTS captured the magic as it was being made across three distinct spots and locations, each inspired by music from Moana, Coco, and Toy Story. Through behind-the-scenes photography and video, the work documents the creative process from pre-production through production, highlighting the campaign’s charming, lo-fi arts-and-crafts aesthetic and the everyday moments behind each build.

The Results: One of the highest engaged and viewed original content to date

Disney Hits
Behind-The-Scenes

SOCIAL CATEGORY: The Work + Original + Culture
ROLE: BTS Photography, Video, Art Direction, Design

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Disney Hits: The Making of Magic Happens Here–BTS

Husqvarna x GWS

CAMPAIGN: The Future of Mowing
SOCIAL CATEGORY: The Work + Original + Culture
ROLE: BTS Photography, Video, Art Direction, Design

This behind-the-scenes project also functioned as a triple threat on multiple forms: original social-first content, a window into the making of Husqvarna’s campaign, and a first look at Gravity Well Studio’s new virtual wall capabilities.

Husqvarna x GWS : BTS– Gravity Well Studio Capabilties ROLE: BTS Photography, Video, Art Direction, Design