Golf Pride /
Align Max
Campaign: Street Golf
01.
CAMPAIGN: Align Max, Street Golf
ROLE: Shadow Photographer, Photographer
Street Golf introduces ALIGN MAX, Golf Pride’s newest grip, engineered with a raised ridge for consistent hand placement and undeniable confidence over the ball.
To prove that confidence doesn’t belong to the course alone, the campaign took golf into the streets of Chicago—swinging drivers through alleys, rooftops, lakefront paths, and pavement-worn city blocks.
As the shadow photographer, I worked embedded within the film production, capturing stills in real time while maintaining creative control over the photography. Between takes, I directed the talent to create elevated, graphic moments and refining posture, grip placement, and movement to build more dimensional, editorial frames beyond pure documentation.
Shot across seven distinct city/street locations
Lincoln Park /
The 606 /
Bloomingdale Trail /
River North alleys /
River West – Lake & Canal /
Foster Beach /
Millennium Park Rooftop /
Billy Caldwell Golf Course
Golf Pride/
Align Max
On Course; Lifestyle
02.
CAMPAIGN: Align Max / Course Lifestyle Stills
ROLE: Photographer
After taking ALIGN MAX to the streets, this chapter brings the grip back to where performance is ultimately proven on course.
Shot at Highlands Golf Course, the focus shifted from urban disruption to controlled precision. The photography captures ALIGN MAX in real play, where consistent hand placement, tempo, and confidence matter most. Natural light, open fairways, and in-motion swings ground the product in its intended environment while maintaining a sharp, editorial edge.
