Nike Epic React 2, Social Promo
Nike Chicago teamed up with OKRP and Whiskey & Bananas Productions, to create and produce a social media campaign centered on the release of the new Nike Epic React 2. The campaign featured mini-documentary style videos and original photography, based on the running success stories from four chosen Chicago “Go-Getters”. Simultaneously, the campaign promoted the NRC app to join the “GO MORE. GET MORE” Challenge.
The Process
While freelancing for OKRP, I was tasked with the role as wardrobe stylist for their spring social promo for Nike’s Epic React 2 series.
Within Nike’s attire guidelines, I created and styled two Nike looks inspired by the four “Go-Getters” personalities and the campaign’s environmental settings chosen for each person. The day of the shoot, I transported all garments to a central shooting location, styled each Go-Getter, and provided insight on how to capture the best of the details of each style on set.
Role: Wardrobe Stylist
Social Videos
