Client: BLU DOT , dwell magazine
Concept: “Versatility” emphasizes the lilly pad table and its unique design through multiple real life situations of the younger demographic clientele. The attention is on the craft of the unique design style, and the functionality.
Art Director: Krysta Boehm
Photographer: Laura Donovan
Client: beats by dre
Format: series of 3 ads for print campaign, Alternative Web & Mobile Design for #BEMIGHTY movement.
Target Market: Young Adults 16-28 . Brand Shoppers, performance artists,
Objectives: Primary: Create a new ad campaign for The Pill collection for beats by dre. Establish top-of-mind awareness of the quality of sound, powerful bass The Pill has to offer. Also to introduce #BEMIGHTY among target audience, and drive readers to the #BEMIGHTY website.
Secondary: Drive people to check out what the #BEMIGHTY movement is, participate and submit personal talent videos and enter contest.
Concept: "Inner power" The Ad series will show The Pill in its natural form while displaying the power, through shadow play, that lies within. The shadow of different artists, and music genres, plays a roll with the target markets diversity in personal taste.
Art Director/ Designer/ Copy : Krysta Boehm
Format: series of 3 ads for print campaign.
Target Market: Young Women and men ( Gen I) Smart phone and internet savvy.
Objectives: Primary: Create a new informative ad campaign for WWF . Establish top-of-mind awareness of Preserving our earth among target audience, and drive readers to WWF website.
Secondary: Reinforce WWF as a up to date brand ,through association with Smart phone technology.
Concept: “Emoji Earth” The Ad series will display a smart phone statement with emojis that translates into informative information about the 2004 tsunami. Using the smart phone technology to grab the attention of target audience, and spike their interest in learning more with the fun use of emoji. Using contrast through light lingo of todays generation with powerful meaningful information.
Art Director/ Design/ Copy: Krysta Boehm
"Forever Red" was inspired by vintage Hollywood women whom are recognized for their style, beauty, and strength. These women are role models who embraced the fashion and beauty industry by storm. Mac's forever red lip color is the epitome of these women - classic. timeless. beautiful.